Marketo Smart List Scheduling Meets STO
We've spent the last several weeks of this cluster critiquing martech vendors, untangling ownership in marketing ops, and diagnosing why platforms underperform their potential.
Seventh Sense Blog9 min read
Seventh Sense
10 stories
Why Most HubSpot Implementations Underperform
I've audited a lot of HubSpot portals. Probably four hundred at this point, across companies from 30 employees to 30,000. The conversation always opens the same way: "We're using HubSpot, but we feel like we're not getting the value out of it that we expected." Then somebody hands me a portal URL…
Seventh Sense Blog9 min read
Choosing a Martech Vendor That Lasts
Last October I wrote a LinkedIn post about platform vendors that ran longer than I'd intended and got more reaction than I'd expected. The core argument: there are two kinds of platform companies in martech right now, and you almost never see them labeled correctly when you're choosing a martech…
Seventh Sense Blog9 min read
The Red Stapler Feature Problem
If you've watched a major martech platform release notes feed for more than a year, you've seen the pattern. Every quarter, a torrent of new features ships. Every quarter, you adopt maybe two of them.
Seventh Sense Blog9 min read
Who Actually Owns Email Marketing?
I've asked a version of this question in maybe two hundred discovery calls over the years: who owns email marketing at your company? The answers I get back are some of the most revealing diagnostics in B2B marketing. About one in five people answer cleanly.
Seventh Sense Blog8 min read
HubSpot's AI Workflow Builder: An Honest Review After 6 Months
HubSpot shipped the AI workflow builder in late 2025 with the kind of keynote treatment that makes you suspicious. I waited four months before I ran a real campaign through it, then another two before I trusted it with anything I cared about.
Seventh Sense Blog8 min read
Why 'Human-in-the-Loop' Email Workflows Outperform Pure Automation
A VP of demand gen I work with told me a story I keep coming back to. Her team had built what she called "the dream workflow" — thirty-two branches, full AI scoring, dynamic content, autonomous send-time. It ran flawlessly for six weeks.
Seventh Sense Blog8 min read
The $130B AI Capex Boom and What It Means for Email Marketers
In the first quarter of 2026, the four largest hyperscalers — Google, Microsoft, Amazon, and Meta — spent more than $130 billion combined on data centers and AI infrastructure. In ninety days.
Seventh Sense Blog7 min read
The AI Hype Cycle in Marketing: What's Real and What's a Demo
A marketing director I respect demoed me a tool last week that claimed to use AI to write entire email sequences from a one-sentence brief. The demo was beautiful.
Seventh Sense Blog7 min read
Cold Contact Email Strategy for HubSpot Teams
A few years ago, I was on a quarterly review call with a CRO who'd just been handed the marketing function. He pulled up the dashboard, looked at the database size, and said: "Cut it in half.
Seventh Sense Blog8 min read
Showing 10 of 10 stories
You're all caught up.
AiByts Weekly Brief
Get the top AI news and tools straight to your inbox every week.
Weekly · AI news
Join 15,000+ AI enthusiasts