Agentic Commerce Readiness: A Merchant's Prep Plan
Agentic commerce readiness comes down to three layers of product data. Here is what to fix now, while Google's new AI fields are still optional.
33 stories
Agentic commerce readiness comes down to three layers of product data. Here is what to fix now, while Google's new AI fields are still optional.
Your Google Merchant Center feed won't work in ChatGPT Ads. How to set up a ChatGPT Ads product feed: the right format, 9 required fields, is_ads_eligible.
An ecommerce SEO audit now has four layers: site health, page quality, the product feed and AI readiness. Here is what to check and how to rank the fixes.
ChatGPT now runs product feed ads, and OpenAI ties ad eligibility to feed completeness. Here is what merchants should check before turning campaigns on.
Product page SEO used to be a copywriting job. Google Shopping and AI assistants now read your structured product data first. Here is what to fix, in order.
Google penalizes missing feed attributes in four tiers: disapproval, limited performance, account suspension, and silent exclusion from AI answers.
Google says AEO vs GEO is just SEO. Bing calls GEO its own practice. Here is what that argument means for a product catalog, and where visibility is decided.
One catalog, three destinations. What the Google, Perplexity and ChatGPT AI shopping feed formats each want, and the field rules that catch merchants out.
OpenAI publishes what ChatGPT weighs when it picks products. Here is what really drives ChatGPT Shopping visibility, and the feed work that earns it.
Google's product_highlight, product_detail and question_and_answer fields have rules most feeds break. Here is how to write all three so AI can use them.
Most AI referral traffic never shows up as AI in GA4. Here's how to track ChatGPT, Gemini and Perplexity properly, and why the number still understates you.
ChatGPT reads your product feed, not your site. Here are the ChatGPT product feed requirements that decide whether your products are eligible to be shown.
Your product title can't answer every condition in a shopper's question. Here's what structured product data does for AI shopping, and which fields matter.
The Agentic Commerce Protocol is the open standard behind buying in ChatGPT. What ACP is, what OpenAI changed in 2026, and what it wants from your feed.
What is the Google Merchant API, who it affects, and why it decides your AI shopping visibility. A plain-English guide for merchants before the 2026 deadline.
AI assistants skip most product feeds because the data isn't machine-readable. Here's why your products get ignored and how to fix your feed for AI shopping.
The Content API for Shopping shuts off on August 18, 2026. Here is a practical Content API to Merchant API migration checklist and the AI fields not to skip.
What is agentic commerce? A plain-English guide to how AI shopping agents find and buy products, and why your product data decides whether they pick yours.
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