Semrush
Grows and measures brand visibility across AI search, SEO, PPC, social, and more.
- Freemium· from $20/month
- API Available
What is Semrush?
Semrush is a SEO tool that grows and measures brand visibility across AI search, SEO, PPC, social, and more. Semrush is freemium: it has a free plan, and paid plans start at $20/month. A free trial is available. It is aimed at marketers, business analysts and digital marketers.
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more. It combines SEO, competitor research, site auditing, rank tracking, backlinks, content tools, advertising data, and AI visibility monitoring in one marketing platform.
Built for marketers, business analysts and digital marketers.
Key capabilities
Features
Keyword Research
Competitor Analysis
AI Visibility
Market Analysis
Local Search Visibility
Use cases
- Conduct keyword research for SEO and advertising campaigns
- Analyze competitors' strategies and performance to identify opportunities
- Monitor AI-driven brand visibility metrics for strategic insights
Popular use cases
Who it's for
Pros & cons
Pros
- Public API available
- Free plan available
- Integrates with SSO and team governance
Cons
No documented limitations yet.
Pricing
Freemium — paid plans start at $20/month. Free trial available.
| Plan | Price |
|---|---|
| Starter | $165 |
| Pro+ | $248 |
| Advanced | $455 |
| Free. | Free |
| Pro Report | $20 / month |
Developer & API
Public MCP API available
- Authentication
- API Key, Oauth2
Security & compliance
- SSO
- Data deletion
As stated on Semrush's website — not independently verified by AiByts.
FAQ
What is Semrush?
Semrush is a SEO tool that grows and measures brand visibility across AI search, SEO, PPC, social, and more. Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more. It combines SEO, competitor research, site auditing, rank tracking, backlinks, content tools, advertising data, and AI visibility monitoring in one marketing platform.
Is Semrush free?
Semrush has a free plan; advanced features require a paid plan.
How much does Semrush cost?
Semrush offers 5 plans: Starter ($165), Pro+ ($248), Advanced ($455), Free. (Free) and Pro Report ($20 / month).
Does Semrush have an API?
Yes, Semrush offers a public MCP API for building custom integrations.
Who should use Semrush?
Semrush is built for marketers, business analysts and digital marketers. Common uses: conduct keyword research for SEO and advertising campaigns, analyze competitors' strategies and performance to identify opportunities and monitor AI-driven brand visibility metrics for strategic insights.
What are the best alternatives to Semrush?
Similar tools on AiByts include Keywords Everywhere, SEO GPT, Nightwatch AI Tracking, Serplux and TeamAI.
Semrush news & updates
Semrush Releases 2026 AI Visibility Index, Revealing Its First UK Benchmark
10/13/26Semrush Releases 2026 AI Visibility Index, Revealing Its First UK BenchmarkLatest 2026 AI Visibility Index finds that the brands and sources surfaced by AI vary significantly between the UK and US — and that visibility on one AI platform does not guarantee visibility on another.Semrush, an…
Semrush Blog1 min read
Semrush Launches Official Connector for Claude, Bringing Marketing Intelligence into AI Conversations
08/26/26Semrush Launches Official Connector for Claude, Bringing Marketing Intelligence into AI ConversationsNew native integration enables access to search and market intelligence directly within Claude to automate marketing workflows.Today, Semrush, an Adobe company, launches its official Semrush…
Semrush Blog1 min read
Semrush Introduces Crazy Egg to its App Center
08/11/26Semrush Introduces Crazy Egg to its App CenterWebsite analytics platform Crazy Egg is now available to use in the Semrush App Center, providing marketers with in-depth visitor insights to help optimize their websites.Crazy Egg uncovers how visitors interact with websites.
Semrush Blog1 min read
Semrush, an Adobe Company, Named in Gartner® Market Guide for Answer Engine Visibility Tools
07/07/26Semrush, an Adobe Company, Named in Gartner® Market Guide for Answer Engine Visibility ToolsGartner identifies Answer Engine Optimization as a baseline martech necessity, with Semrush among the Representative Vendors in this rapidly emerging category.Semrush has been named as a…
Semrush Blog1 min read
Semrush Releases Expanded 2026 AI Visibility Index, Analyzing 126 Million AI Search Prompts
06/26/26Semrush Releases Expanded 2026 AI Visibility Index, Analyzing 126 Million AI Search PromptsThe flagship study, scaled from an initial 2,500 prompts to 126 million U.S.
Semrush Blog2 min read
Introducing Adobe Brand Visibility: A Unified Solution for the AI Search Era
06/17/26Introducing Adobe Brand Visibility: A Unified Solution for the AI Search EraAdobe Brand Visibility is the first unified solution that brings together Semrush’s AI visibility intelligence with Adobe’s agentic content optimization capabilities, grounded in a deep understanding of business and…
Semrush Blog2 min read
Details are compiled from Semrush's website and public sources, last verified Oct 2, 2026. Features and pricing change — confirm on the official site before you buy.
Try Semrush
Freemium · from $20/month
Tags
- Keyword Research
- Competitor Analysis
- AI Visibility
- Market Analysis
- Local Search Visibility
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